Back in ’90s, it was just plain hard work and a passion for serving Customers that got us started. We still work very hard and have the same passion, but it takes a lot more than hard work and passion to satisfy Customers today.
You see, as a company grows, it’s important to formalize the planning, processes, systems, training and communications; and to develop a great team of leaders throughout the organization. This is the hardest part of running a business and they don’t teach it much in business school.
From the time we began to formally state our operational goals, Customer Satisfaction has always been #1. There aren’t many companies in our industry that measure Customer Satisfaction, so we benchmark with the best internet companies in America and I am pleased to say we are right there with them.
Great Customer Satisfaction is no accident; it’s the result of planned and methodical execution of all things important – of listening to Customers and of continuously improving. At SportsmansReloads, we became ISO 9001 registered in 2008, adopted the Malcolm Baldrige National Quality Award Criteria in 2006 and set a goal to apply for and improve enough to receive the award in 2009. We applied for and received the Missouri Quality Award (a Baldrige-criteria state program) in 2008, and applied for and received the Malcolm Baldrige National Quality Award in 2009, meeting the goal we set in 2006. SportsmansReloads’ journey of continuous improvement is never ending. We applied for and earned the Malcolm Baldrige National Quality Award again in 2015 and 2021, the first year of eligibility to reapply after receiving each award. Those of you in management, engineering or operations know the significance of ISO and Baldrige to Customer Satisfaction.
At SportsmansReloads, Customer Satisfaction is our #1 Company Goal and we tirelessly work to meet or exceed our Customer Key Requirements. Many companies don’t measure Customer Satisfaction. We both measure it and proudly display it because we put Customers first and that’s the way it’ll always be at SportsmansReloads.
Everything really starts with our Vision, which is: ‘To be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers.’ This is a pretty bold Vision, but it’s absolutely real. You can view our entire Mission Statement, Operational Goals and Culture Statement in the menu.
If a Company values Customer Satisfaction, it should also value Employees; pay them well, provide training and development and treat them right — Employee Satisfaction is our #2 Goal. We treat our Vendors as partners because Supplier Satisfaction is our #3 Goal. Of course, goals #2 and #3 support goal #1. We realize our responsibility to provide leadership to the industry and to ‘give back’ to the industry and community. We support the NRA and the Shooting/Hunting Sports Industry by donating 50% of our pre-tax profits, mostly to help fund youth shooting programs. We also support our local community.
On behalf of the Potterfield family and all the Employees at SportsmansReloads, ‘Thanks for Your Business!’
I’m Larry Potterfield with SportsmansReloads and ‘That’s the way it is!’